What is the One, Single, Big Idea for Your Marketing?

It's always a good time to ask better questions.

Instead of the same output day in and day out, there are some sure-fire ways to generate better results when marketing for your business. The first question being "what is the one, single, big idea for my advertisement, campaign, social post, video, etc?" Once that question has been answered (or if you're feeling a bit stumped) there are six follow-up questions that are integral to launching your idea to success:

1. How do you want them to feel while engaging with your big idea? (example: inspired, motivated, refreshed, hopeful, entertained, angry, scared, surprised)
2. What is the opening or hook of your marketing?
3. What is the first point you are going to make?
4. What is the second point you are going to make?
5. What is the third point you are going to make?
6. What do you want someone to do after they have witnessed your material?

These important questions help not only you get your message across but it also naturally engages prospects far more than your typical run-of-the-mill advert would.

What's the biggest misconception about what you do?

Some approaches can be very direct. Others can put on a show while delivering useful information. Ideas can be illustrated to make a point then followed up by a call to action in closing. In your line of work, have you noticed common or uncommon problems that can be solved by your product or service? What's the most insightful way you can explain the solution? What's your mission? Explain it so that people want to get behind you and support you. This also builds up trust and brand awareness. The more you can sympathize with your audience the more they can sympathize with you and your cause.

Describe how you give your market hope.

I hope this general guide helps to wrinkle your brain a bit and learn more about yourself. A lot of times it's just as easy as telling a story to a friend. If you are in need of assistance in capturing your next big idea, contact me for a free consultation at info@londonwilson.com.