Video SEO Statistics 2022

Photo by Dominika Roseclay

On average, sites that use video have a 4.8% conversion rate (compared to 2.9% for those who don't use).

I'll be blunt here. While I wouldn't say your SEO will suffer if you don't have—or start shooting—videos to use, just know that more than one of your competitors is taking advantage of video marketing.

Here are some stats to give a better perspective of the landscape:

• In 2020, the number of people watching digital videos in the US reached 244.4 million — hitting year-over-year growth levels that far exceed what experts had predicted (Business Insider, 2020).
• The preference for video content is not just limited to entertainment purposes. Video extends to brands. Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).
• The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool (Wyzowl, 2021).
• Users are seeing videos increasingly on every platform. Whether it’s on blogs, Instagram videos, or simply YouTube, they are expecting more video content. Videos are a consumers’ favorite type of content to see from a brand on social media (Animoto, 2018). Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.
• If we look at the numbers, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018). The same report shows us that 80% of marketers also claim to be satisfied by the ROI of video ads that they have posted to social media.

If you’re thinking of investing in video marketing, you may be glad to know that you don’t even need a massive budget or external resources to help you create videos. Smaller companies aren’t at a disadvantage when it comes to video production. A noteworthy example is the success story of the Dollar Shave Club, which grew from a viral video into a billion-dollar brand. This just goes to show that you don’t need a whole cast and crew to start your video marketing efforts today.

Contact London Wilson for all of your video marketing needs and let's build some revenue!