Photo by Dominika Roseclay
On average, sites that use video have a 4.8% conversion rate (compared to 2.9% for those who don't use).
I'll be blunt here. While I wouldn't say your SEO will suffer if you don't have—or start shooting—videos to use, just know that more than one of your competitors is taking advantage of video marketing.
Here are some stats to give a better perspective of the landscape:
If you’re thinking of investing in video marketing, you may be glad to know that you don’t even need a massive budget or external resources to help you create videos. Smaller companies aren’t at a disadvantage when it comes to video production. A noteworthy example is the success story of the Dollar Shave Club, which grew from a viral video into a billion-dollar brand. This just goes to show that you don’t need a whole cast and crew to start your video marketing efforts today.
Contact London Wilson for all of your video marketing needs and let's build some revenue!