I'll be blunt here. While I wouldn't say your SEO will suffer if you don't have—or start shooting—videos to use, just know that more than one of your competitors is taking advantage of video marketing.

Here are some stats to give a better perspective of the landscape:

• In 2020, the number of people watching digital videos in the US reached 244.4 million — hitting year-over-year growth levels that far exceed what experts had predicted (Business Insider, 2020).
• The preference for video content is not just limited to entertainment purposes. Video extends to brands. Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).
• The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool (Wyzowl, 2021).
• Users are seeing videos increasingly on every platform. Whether it’s on blogs, Instagram videos, or simply YouTube, they are expecting more video content. Videos are a consumers’ favorite type of content to see from a brand on social media (Animoto, 2018). Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.
• If we look at the numbers, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018). The same report shows us that 80% of marketers also claim to be satisfied by the ROI of video ads that they have posted to social media.

If you’re thinking of investing in video marketing, you may be glad to know that you don’t even need a massive budget or external resources to help you create videos. Smaller companies aren’t at a disadvantage when it comes to video production. A noteworthy example is the success story of the Dollar Shave Club, which grew from a viral video into a billion-dollar brand. This just goes to show that you don’t need a whole cast and crew to start your video marketing efforts today.

Contact London Wilson for all of your video marketing needs and let's build some revenue!

Instead of the same output day in and day out, there are some sure-fire ways to generate better results when marketing for your business. The first question being "what is the one, single, big idea for my advertisement, campaign, social post, video, etc?" Once that question has been answered (or if you're feeling a bit stumped) there are six follow-up questions that are integral to launching your idea to success:

1. How do you want them to feel while engaging with your big idea? (example: inspired, motivated, refreshed, hopeful, entertained, angry, scared, surprised)
2. What is the opening or hook of your marketing?
3. What is the first point you are going to make?
4. What is the second point you are going to make?
5. What is the third point you are going to make?
6. What do you want someone to do after they have witnessed your material?

These important questions help not only you get your message across but it also naturally engages prospects far more than your typical run-of-the-mill advert would.

Some approaches can be very direct. Others can put on a show while delivering useful information. Ideas can be illustrated to make a point then followed up by a call to action in closing. In your line of work, have you noticed common or uncommon problems that can be solved by your product or service? What's the most insightful way you can explain the solution? What's your mission? Explain it so that people want to get behind you and support you. This also builds up trust and brand awareness. The more you can sympathize with your audience the more they can sympathize with you and your cause.

I hope this general guide helps to wrinkle your brain a bit and learn more about yourself. A lot of times it's just as easy as telling a story to a friend. If you are in need of assistance in capturing your next big idea, contact me for a free consultation at info@londonwilson.com.

Hannah and Ben were married on the very first day of February. The chapel that they were wed in was Harborside Chapel in Safety Harbor, Florida. Friends and family lined the pews and gave their warmest wishes by partaking in a unique ring ceremony and finally sending them off outside (complete with wedding bells).