Photo by Dominika Roseclay
On average, sites that use video have a 4.8% conversion rate (compared to 2.9% for those who don't use).
I'll be blunt here. While I wouldn't say your SEO will suffer if you don't have—or start shooting—videos to use, just know that more than one of your competitors is taking advantage of video marketing.
Here are some stats to give a better perspective of the landscape:
If you’re thinking of investing in video marketing, you may be glad to know that you don’t even need a massive budget or external resources to help you create videos. Smaller companies aren’t at a disadvantage when it comes to video production. A noteworthy example is the success story of the Dollar Shave Club, which grew from a viral video into a billion-dollar brand. This just goes to show that you don’t need a whole cast and crew to start your video marketing efforts today.
Contact London Wilson for all of your video marketing needs and let's build some revenue!
It's always a good time to ask better questions.
Instead of the same output day in and day out, there are some sure-fire ways to generate better results when marketing for your business. The first question being "what is the one, single, big idea for my advertisement, campaign, social post, video, etc?" Once that question has been answered (or if you're feeling a bit stumped) there are six follow-up questions that are integral to launching your idea to success:
These important questions help not only you get your message across but it also naturally engages prospects far more than your typical run-of-the-mill advert would.
What's the biggest misconception about what you do?
Some approaches can be very direct. Others can put on a show while delivering useful information. Ideas can be illustrated to make a point then followed up by a call to action in closing. In your line of work, have you noticed common or uncommon problems that can be solved by your product or service? What's the most insightful way you can explain the solution? What's your mission? Explain it so that people want to get behind you and support you. This also builds up trust and brand awareness. The more you can sympathize with your audience the more they can sympathize with you and your cause.
Describe how you give your market hope.
I hope this general guide helps to wrinkle your brain a bit and learn more about yourself. A lot of times it's just as easy as telling a story to a friend. If you are in need of assistance in capturing your next big idea, contact me for a free consultation at firstname.lastname@example.org.
Hannah and Ben were married on the very first day of February. The chapel that they were wed in was Harborside Chapel in Safety Harbor, Florida. Friends and family lined the pews and gave their warmest wishes by partaking in a unique ring ceremony and finally sending them off outside (complete with wedding bells).